What are people really buying when they purchase a hoodie or a detachable hood from an ecommerce website. Are they looking at the colors of the website, the photos, the font, the models? Or are they actually focusing on the product that they are about to purchase? How much are companies using this to their advantage to influence consumers into purchasing a hoodie for $60 when it was made for $7?
I don't have the answers to these questions I'm just asking questions. I know that this goes on and I'm just looking for analytically-backed answers to these questions.