Startups are trying to appear hip and cool more and more everyday now. Everyone is fascinated with Mark Zuckerberg creating a 100 billion dollar business while wearing sandals and a hoodie. Startups are always buying hoodies now and putting their logos on them and distributing them to all of their employees but that's old now-a-days. Lonehoods are the new things.
When are startups going to start buying lonehoods for all of their employees instead of hoodies? This is the new trend and it is the ultimate saying that you are business casual. Sophisticated and intelligent but still young and a little immature.